Brands and start ups both need to build social media communities around their products and services, but start ups typically have to go from zero while brands often have an established audience to begin with. Otherwise, the tactics are largely the same, and depending on the budgets involved, they differ only in scale. Attracting audiences While brands can pull audiences from other product fan bases or even competing fan bases, startups must consider what kinds […]
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Edginess Without Being an A-hole: 5 Tips for an Irreverent Digital Campaign
Big. In your face. Unapologetic. An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make sure that it can hold their attention, and now more than ever, engage them. Edginess is especially useful for helping […]
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