Oreo’s social media team jumped on an opportunity during the Superbowl blackout, tweeting about dunking in the dark. Quick thinking and timely posting got them over 13,000 retweets. Of course, every brand isn’t going to get the same results as Oreo with their 71,000 followers but there are still universal lessons to be learned. Flexibility: Scheduling everything in advance means you have time to plan and get approval. However, locking yourself into the schedule means […]
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Bridging the Divide: How to Market Games to Newcomers and Veterans
Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t enjoy it. It’s a tricky divide to bridge. If the game’s marketing team isn’t putting just as much thought into overcoming […]
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