Video content is the undisputed king of the digital world. Funny, entertaining, educational, advertising, product or promotional videos – internet users are in love with all kinds of videos! They’re usually short, engaging, and packed with info – and get results! Once you know the secrets of making video content, you can get immensely popular and/or increase traffic and sales within no time. Did you know that online videos reach 91.4% of the global online […]
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YouTube ads? What’s the hook? Why should viewers watch? YouTube advertising can be incredibly lucrative for your business, especially if you’re trying to reach a niche demographic or interest group. However, as growing social media use contributes to content overload and declining attention spans, companies are getting less time to earn their audience’s attention. If you want to make YouTube ads people will actually watch and take action on, you need to ensure your videos […]
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Video Marketing? You might be surprised to know that 82% of global consumer internet traffic in 2022 is turning out to be video-based. Marketers too have realized the benefits of video marketing as 92% of them say that video is one if the most important parts of their digital marketing strategy. Video Source – Wyzowl Why has video marketing become an irreplaceable part of a business’ digital marketing strategy? Because consumers are craving it. […]
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Optimizing Video Ads for Different Social Media Video ads are an engaging way to get your marketing message out into the world. Whether you’re advertising on Facebook, Instagram, YouTube, TikTok or other digital platforms, producing and distributing video ads allows you to use movement – live action, animation, stunning motion graphics visuals – and audio to grab your target audience’s attention. However, video ads that work on one platform don’t always translate well to […]
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Dear Sir or Madam, will you read my book? / It took me years to write, will you take a look? – Paperback Writer, The Beatles “The Medium is the Message” has never been more true than now. Building a brand means being on the right websites and the right accounts, owning the right keywords and attaching to the right hashtags. In terms of influence, the Superbowl Ad has been displaced by the viral video; […]
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Social media is an incredible tool for connecting people to each other, and to their favorite brands. But before we even get into it, let’s define who are customers are. Our pal Julian Goldie does a great job with this in his video ‘What Is Buyer Persona And Why Do You Need It For Your Website?’ Video by SEO link builder Julian Goldie . With so many mainstream platforms like Facebook, […]
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“Content is the king of digital marketing.” The line itself signifies the importance of content in the digital marketing world. Content marketing is one of the best digital marketing strategies that you can use to grow your business in the long run, but it does not mean that you should create content on any keywords if you want to rank high on search engine result pages. There are many ranking factors to rank a website […]
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Blogging, whether it is on behalf of a business, or for your own personal projects, is getting tougher. The internet is becoming more and saturated with written content each day, and as a result, 91% of blog posts get zero organic traffic. Adding videos to your blog posts can greatly increase their chances of being read as they both increase the quality of the article and make effective promotion far easier. If you are a […]
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Having a digital presence is one of the important and fundamental parts of running a business. Many businesses and companies have been able to leverage the digital world, and turn an online presence into big revenue streams, and profitable ventures. A digital presence gives you lots of opportunity to connect with your customers, and an opportunity to reach an increased number of people. In the world today, with less and less in person consumption, almost […]
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Using social media to engage with new consumers is something most business owners are passionate about. With all of the different social media platforms on the market, choosing the right one to use is not easy. One of the most popular social media websites in existence is TikTok. On average, TikTok has over 800 million active users. If you are new to the world of TikTok marketing, learning how to use this platform is imperative. […]
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