Social media “Liking” and “following” can lead to a relationship that is mutually beneficial to brands and consumers, but both sides have to ask the question “what’s in it for me? ”While companies are after data, stats and a somewhat captive audience, users want compelling content, delivered in a personal manner. Even though it takes a bit of extra effort to be real, it’s well worth the earned dedication and following. Brands, businesses, startups and organizations […]

Instagram is playing an increasingly important role in developing the public image and appeal of both bands and brands. As a social media tool, the platform can help create immensely strong and loyal fan bases, build buzz and drive sales. Following these simple guidelines can turn any brand, product, or company into an Instagram favorite. 1. PICK THE RIGHT INSTAGRAM — USERNAME Although it may seem obvious, a company’s Instagram should be named as closely […]