Online video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you should be incorporating online video into your digital marketing strategy. 1. Video is memorable Images and text can be captivating, […]
Read MoreArticles by Kirstie Jeffries
What Do The Best Social Media Marketing Agencies Do?
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand what the best social media agencies do. They believe social media marketing is just about knowing your way around Facebook or occasionally sending out 140-character tweets. Why hire an experienced social media marketing agency or specialist when any Internet-savvy teenager can easily navigate social networks? […]
Read More7 Holiday Social Media Marketing Tips for Startups
You’ve already acknowledged that social media marketing is crucial to your startup’s success, but, like any good businessperson, you’re seeking ways to boost your marketing’s reach and engagement and create more compelling campaigns. One powerful solution: take advantage of holidays and other special events! Whether it’s Christmas, Father’s Day, the Super Bowl, the Olympics, or National Garlic Day (April 19th!), utilizing holidays and special events in your startup or small business’ social media marketing can […]
Read More8 Steps for Developing Your Brand’s Social Media Voice
Digital marketing is a constantly evolving, cutting-edge field, but frequently, amid all the hype of new technologies and innovative ideas, we overlook the central tenets of traditional marketing, which should be constantly recognized and adapted to modern strategies. One of these core principles is finding, developing, and remaining consistent with your brand’s voice. Marketers often forget this, failing to create a clear, strong voice for their brands and making that voice shine through in their […]
Read MoreStop with the Politics and Grow a Spine, Marketers
If you’re in the marketing industry, chances are, whether you realize it or not, you’re no better than politicians. Modern politics revolve around the twisted goal of pleasing everyone, offending no one, taking zero risks, and thus making no difference. Looking for your marketing efforts to wildly succeed? Sack up and step away from the politics. Modern political strategy, as complex as it can seem, usually boils down to one thing: the median voter theorem. […]
Read More4 More Social Media Marketing Lessons to Learn from the Olympics
The Olympics are approaching fast, and we at Supercool Creative are getting increasingly excited to watch. The Games are fascinating for all, but for fans of social media, there’s a lot you can observe, play with, and learn when it comes to the Olympics. We recently posted 4 Social Media Marketing Lessons to Learn from the Olympics, and we’re back with 4 more lessons! 1) Create opportunities to bring your fans together (or tear them […]
Read More4 Social Media Marketing Lessons to Learn from the Olympics
One of the world’s most beloved events, the Olympics, kicks off in London this Friday. For the momentous following few weeks, hundreds of millions of fans around the world will be glued to their television sets watching these electrifying games unfold. This year more than ever, fans will also be actively engaging via social media – reading, posting, and conversing – making the 2012 Olympic Games the most digital and participatory yet. Here are some important […]
Read More5 Questions for International Social Media Marketing Campaigns
With today’s increasingly globalized economy, U.S. companies are spreading their brands across the world, creating marketing presences in a multitude of international countries. Social media and online marketing are highly effective and relatively inexpensive ways to grab the attention of potential customers abroad. About 80% of Facebook’s 900 million+ users are outside of the U.S. and Canada, and 77% of Twitter’s 465 million+ users are outside of America, demonstrating the major impact social media has […]
Read MoreMemes and Marketing: An Interview with the Creator of the ‘Nigel Thornberry’ Meme
If you’ve been on Twitter recently, you may have noticed that one of the top trending topics has been “Nigel Thornberry.” Kids and parents of the 90s and early 2000s recognize this name as the father character on Nickelodeon’s The Wild Thornberrys (1998-2004), but what could bring such popularity to a character from a show that ended seven years ago? The answer: Sam Antonioli, a 17-year-old high schooler from a small northwestern town, also known […]
Read MoreWhat ICANN’s Commercial Domain Suffixes Mean for Online Marketing
ICANN (the corporation that controls top-level domain names) announced today that they will be introducing new domain suffixes, in addition to the 22 that exist currently, but unlike current suffixes, these will be commercial suffixes. Between January and April 2012, companies will be able to apply for individualized suffixes, anything from .mcdonalds to .burgers. The application fee alone is $185,000, and the annual fee is expected to be $25,000. This change is bound to have […]
Read More