Articles by Maria Kern

Using Social Media to Market Independent Films

Looking for ways to market your indie masterpiece but unsure of how to proceed without the backing of a major studio? Filmmakers interested in maintaining a reasonable marketing budget for their projects while still drawing ticket sales, take note! Using social media to market independent films is an effective and low-cost alternative to the advertising efforts of studios in promoting big-budget releases. Here are some Supercool tips to consider. 1. Indie filmmakers can maintain creative […]

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3 Hot Social Media Marketing Trends in Retail

Retailers are adopting social media and digital marketing as the new standards in effective customer outreach and sales generation. Familiarity with the customer base and predicting consumer trends are central to success in retail, and using social media offers companies the ability to study consumer data while inviting customers to interact in a community setting. 1. Going From Print to Digital Marketing Having a social media presence is essential to the development and success of […]

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Social Media Marketing is Must See for TV Shows

TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among the younger demographic. Social media marketing helps networks and shows promote themselves widely and target new customers while keeping up […]

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Social Media Marketing Techniques for Movies

Social media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing alternative. 1. Understanding your Audience Attracting the younger demographic is key, and what better way to reach target audiences than […]

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