In order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can audiences get from your game/app that they can’t from others? Once you’ve identified your differentiation, it’s time to highlight it in your marketing. This is a different level of competition. […]
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Video Game Marketing Needs to Go Beyond the Trailer!
Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s release, maybe a teaser trailer prior, then follow it up with a few more breath-taking trailers. Is that really enough? […]
Read MoreSupercool Creative at the American Idol Live Concert
I attended the (sold out) American Idol Live Concert this past Friday at Nokia Live in Los Angeles courtesy of Samatha and Jennifer at Interscope/Geffen/A&G Records. I didn’t follow American Idol this season (10 seasons strong), but after the concert my plus one and I certainly wish we did. The Top 11 are a very talented bunch with winner, country crooner Scotty McCreery, heartfelt runner-up Lauren Alaina, the sultry Haley Reinhart, the full-of-personality Jacob Lusk, […]
Read MoreCo-Branding Benefits
Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and The Simpsons, not the most obvious of marriages, but it worked somehow. Could it be the yellowish-orange color of the […]
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