Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
Read MoreI don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read MoreI’ve never been one to partake in the lottery and it seems like nearly every contest I’ve ever joined has ended with me questioning why I even tried in the first place. But now, with the Internet booming and big brands utilizing social networks to engage their audiences, it doesn’t take much to throw your name into the digital hat for a chance to win something you really want. Social media contests have been shown […]
Read MoreWith the 5-day SES New York Conference coming up on March 19th-23rd in NYC, Supercool was lucky enough to get some time with one of the event’s speakers, Jon Aizen, Director of Display Initiative, with Yahoo!. Jon shares his thoughts on what would be the coolest dynamic ad in the history of the planet, the creative value of an ad vs the marketing message, and which industries could be taking better advantage of Yahoo! Smart Ads. Supercool Creative: If […]
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