Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to buy or in a position to influence those who […]
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Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]
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This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before has this been more true than in the digital marketing […]
Read More“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a spike in traffic. The issue with this traffic is that it’s not the traffic you want. Despite popular belief, social […]
Read MoreIn the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]
Read MoreOnline video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you should be incorporating online video into your digital marketing strategy. 1. Video is memorable Images and text can be captivating, […]
Read MoreI’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a famished gamer having just endured a brutal throw down with an enormous black and red evil Genie wishing that his […]
Read MoreMy agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
Read MoreI don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read MoreThe perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across without unleashing a series of ads, let people find and share, and be consistent. You want to get consumers hooked, telling their friends and coming back for more. That’s where […]
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