I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]
Read MoreCreative
YouTube SEO – The Next Big Thing!
This Guest Post is written by Ryan Chester with AnnexCore.com. Are you concerned with the ranking of your videos and need to be sure that people will watch them and become your active follower, then here is a perfect guide for you to read and move ahead. Before we start to discuss some tips associated with improving the ranking of your video, it is important to determine how YouTube can help your business to flourish […]
Read MoreCan App Trailer Videos Get Your Game On the App Store?
Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing, but points to the strength of their video. According to Borison’s article, “Mikan believes that releasing a promotional video is […]
Read MoreWill You Be At The Disrupt LA Tech Summit?
We will! Who wouldn’t want to attend this rockstar summit filled with YouTube celebs, Google, IBM, Disney, Sony, and Activision Executives? Supercool will be covering the event and we look forward to seeing you there! Silicon Beach Young Professionals presents the DISRUPT LA Tech Summit – a two day conference, comprised of presentations, panels, workshops and mixers with the industry’s most innovative and successful leaders. The event is this May 8th and 9th at The Le Méridien […]
Read More5 Social Media Advertising Trends in 2014: Forget That, Remember This
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was viral. Had enough of 2013? Don’t worry, with a few of last year’s trends on the decline and some new […]
Read MoreFunny Valentine’s Day Video – Sarah McLachlan PSA
We finally made a long awaited follow up to our Super Funny Happy Valentine’s Day Song (over 1.3 Million views). Let’s see if we can top that. In case you missed it, here’s the original, one and only, Super Funny Happy Valentine’s Day Song too!
Read More5 Reasons Not to Ask for Everyone’s Creative Input
Have you ever found yourself in a meeting wishing some of the people would take their ideas and go back to their desks? I run a digital creative and social media agency, and I like to think that I take an all-inclusive approach to many of the marketing, creative and business decisions we make within our own company. That’s going to end today. Social media has taught us that everyone has a voice and many brands, […]
Read MoreVine Is Awesome Marketing For Brands And Here’s Why
A lot of people are still unsure what to make of Twitter’s Vine app that was launched earlier this year but it’s alright to be confused. The fact of the matter is, Vine’s going places whether or not you find yourself creating and posting 6-second videos of your own and advertisers, brands and startups should be taking notice. With the launch of the Vine app for Android this past week the user base is expected […]
Read MoreCreative vs Media Strategy – Which Comes First?
I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick Q&A. From the big idea to campaign integration, to media strategy, it’s all about developing the best creative concepts and […]
Read MoreBest Comedy Viral Video Production Advice Ever – Be Like a Boxer
No, not the dog… the kind that wears gloves and punches people in the face. My agency / production company Supercool Creative has cranked out comedy viral videos for some of the biggest brands and coolest startups around, and in the process I’ve observed the fickle relationship between videos and their fans. I was trying to come up with what the ideal comedy video would be if it were a person, fighting its way up […]
Read More