What “best for ROI” actually means Cheap installs are not ROI. They are a participation trophy with a CPI attached. Early tests reward hook rate, CTR, IPM, and cost per install. Those numbers say the ad got a tap. They do not say the player stayed. Day-1 retention and early return on ad spend tell you whether the live-action promise survived first session. A style can win the first dashboard and still torch the P&L. […]
Read More
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang out a video for your company or client that either covers the bare minimum requirements – like a video press release […]
Read More