You have about three seconds to stop a mobile game ad from getting skipped. If that opening doesn’t create tension, curiosity, or surprise immediately, most viewers keep moving and the rest of the creative or message or CTA never gets a chance! Let’s fix it! That window now decides hook rate, delivery cost, and whether a user acquisition campaign can scale. In 2026, 63% of top-performing TikTok ads land their message in the first three […]
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The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what they need, to marketing directors who know what they want to achieve but need guidance on how to get there, […]
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Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
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Blogging, whether it is on behalf of a business, or for your own personal projects, is getting tougher. The internet is becoming more and saturated with written content each day, and as a result, 91% of blog posts get zero organic traffic. Adding videos to your blog posts can greatly increase their chances of being read as they both increase the quality of the article and make effective promotion far easier. If you are a […]
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Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital SWOT Analysis Tactics Execution Measurement Adjustment Repetition The process, and famous acronym known as AIDA – Awareness, Interest, Desire, Action, […]
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Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising. Social media has the potential to far outweigh the power of ads but effective social media marketing takes […]
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The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources […]
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Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but after my first and only construction job, carrying 4×8 sheets of plywood up five flights of stairs for about a […]
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Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media is great at getting attention, building awareness and sparking engagement. But then what? At some point you have to stop […]
Read MoreAt some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.
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