Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space” according to iMedia (/blush). Supercool is absolutely honored by the recognition and owes […]
Read MoreStrategy And Planning
Top 10 Video And Social Media Marketing Tips For The Video Game Industry
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using video and social media marketing: 1. Keep your balls in the air. Just because a new title demands your attention, […]
Read MoreVideo, Viral & Social Media Marketing Advice For Marketing Executives
I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo for longer distances until she could skate by herself. The four year old, while achieving roughly the same result, quickly […]
Read MoreOnline Video: The View From Mars
I was going to give my view of online video from 10,000 feet up — but decided that was still too close. So let’s back it up even further and take a look from Mars. Every day, I read stories declaring that online video is either the wave of the future, is already dominating the online marketing industry, is failing to live up to the hype, or that online video has stolen your wife or husband, […]
Read MoreOnline Video Advertising vs. Online Video Marketing
The terms online video advertising and online video marketing, like the broader terms advertising and marketing themselves, are often used interchangeably. According to online dictionary MerriamWebster.com, advertising and marketing are defined as follows: Advertising: The action of calling something to the attention of the public especially by paid announcements. Marketing: An aggregate of functions involved in moving goods from producer to consumer. Online video advertising approaches the goal of increasing sales in a more direct fashion, announcing a product, service or special offer and […]
Read More“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing
The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign are aligned and intended to get there eventually. Not that I’ve ever tried this, but apparently when you throw a […]
Read MoreOnline Video Marketing ROI: Five Ways To Make Sure You Won’t See One
If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing investment. 1. Establish your online video marketing goals and expectations after the campaign is over. There’s really no need to figure out […]
Read MoreBusiness to Business (B2B) Video Marketing
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search and measuring results. Likewise, brands and businesses are now turning to online video marketing to raise interest in and awareness of […]
Read More