Advertising has a reputation problem. Somewhere along the way, it traded wit for algorithms, charm for conversion rates, and delight for data. Flick on your devices, watch streaming, cable or scroll through your feeds and you’ll see what I mean—ads that feel less like invitations and more like interruptions. Because they are! And it doesn’t have to be this way! C’mon, besides mattress sales and weekly grocery store loss leaders when you’re looking for a […]

As the Creative Director and a Partner of Supercool Creative Agency – this is a very real question I ask myself 17 times every second of every day. It must be maddening! In today’s fast-paced advertising landscape, video content reigns supreme for both traditional TV spots and social media platforms like TikTok, Instagram Reels, YouTube, and Facebook. Finding the right creative and production partner can make or break your campaign—delivering high-engagement ads that drive results […]

The top UA ad trends for mobile games in 2026 reflect a maturing, more disciplined era in user acquisition. After years of volatility, the focus has shifted from sheer volume and cheap installs to quality, retention-led growth, and efficient scaling amid rising costs (global UA spend hit ~$25B in 2025, with continued pressure upward). Privacy changes, AI proliferation, and platform consolidation are reshaping how ads perform on Meta – Insta and Facebook – TikTok, AppLovin, […]

In this hyper-competitive world of mobile gaming, UA ads on platforms like TikTok, Meta, and YouTube are make-or-break. The winners aren’t the ones with the biggest budgets — they’re the ones with ads that hook in the first 3 seconds, make players laugh out loud, and drive instant clicks. Funny, entertaining, and clickable creatives (think exaggerated “fake gameplay,” meme-style UGC, witty storytelling, and viral hooks) consistently deliver the lowest CPI, highest IPM, and strongest Day-1 […]

These daze, humor isn’t just entertainment – it’s a marketing superpower! Marketing and advertising people – your potential customers – are bombarded with ads every time they view, click or check anything! Most of these ads are ignored – even resented – but throw in a clever joke, a surprising twist, or an unforgettable visual gag, and suddenly — you’ve got attention. That’s why funny ads have more impact than serious ones, and why we […]

AI in Video Advertising 2025: How Supercool Creative Agency Can Transform Your Campaigns The year is 2025, and Artificial Intelligence (AI) is no longer the future—it’s the now. It’s reshaping industries faster than your TikTok feed refreshes, and video advertising is no exception. For brands, businesses, startups, and marketers, one name stands out as a leader in this space—Supercool Creative Agency. We aren’t just playing the game; we’re setting the rules, helping customers tap into […]

As a marketing executive looking for that perfect, FUNNY commercial production company to hire – to write and produce that next viral sensation – or simply sell your amazing product or service – you know that your company’s commercials and advertisements are going to play a major role in driving success. The tone and style of those commercials can impact their overall effectiveness – so let’s take a closer look and explore the benefits of […]

Video ads work! From billboards to commercials, to a caveman named Bob posting cave drawings to attract people to his collection of coconuts and fish – advertising has always been a crucial aspect of marketing. So, with the advent of video and the accessibility of TV, OTT and social media ad options – video ads have now become the most powerful tool for businesses to reach their target audiences. Video ads are a great way to […]

Dear Sir or Madam, will you read my book? / It took me years to write, will you take a look?  – Paperback Writer, The Beatles   “The Medium is the Message” has never been more true than now. Building a brand means being on the right websites and the right accounts, owning the right keywords and attaching to the right hashtags. In terms of influence, the Superbowl Ad has been displaced by the viral video; […]