In the cutthroat world of mobile game user acquisition (UA), your ad creative is often the only thing standing between a scroll and an install. With global mobile gaming revenue projected to exceed $144 billion in 2026 and UA spend hitting tens of billions annually, competition for player attention has never been fiercer. Yet, most ads still get skipped in under three seconds! The difference between burning budget on forgettable videos and building a scalable, […]
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In the fast-paced world of mobile gaming, user acquisition (UA) is often make-or-break. Developers and publishers pour millions into ad spend across platforms like Meta, Google, TikTok, Unity Ads, and AppLovin, but the real differentiator isn’t just budget—it’s the quality of the creative assets (videos, playables, statics, hooks, and CTAs) that stop thumbs and drive installs at scale while keeping CPI low and ROAS high. The best creative agencies and production companies specializing in mobile […]
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PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot more competition. Need help? Contact Supercool Creative Agency! PR is being used for KickStarter and […]
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It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more. If you need more help with video game trailer concepts, production, marketing or advice, Contact Supercool Creative Agency. 1. Promote your mobile apps and games with a powerful trailer A trailer for your mobile app […]
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Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them to an immediate action like downloading, buying or sharing, spark social media conversation, press and media attention, and leave a […]
Read MoreEver wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great news if you’re developing, publishing or marketing mobile video games! The question asked was, “In general: for which of the following do you primarily use your mobile phone?” What else […]
Read MoreIn the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]
Read MoreI’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a famished gamer having just endured a brutal throw down with an enormous black and red evil Genie wishing that his […]
Read MoreI don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read MoreWhat’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating The Appreneur Summit The launch is critical. Generating buzz about the app before it hits the app store and in the […]
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