In the cutthroat world of mobile game user acquisition (UA), your ad creative is often the only thing standing between a scroll and an install. With global mobile gaming revenue projected to exceed $144 billion in 2026 and UA spend hitting tens of billions annually, competition for player attention has never been fiercer. Yet, most ads still get skipped in under three seconds! The difference between burning budget on forgettable videos and building a scalable, […]
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A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $5,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen captures, music and a voiceover. Sometimes you need some motion graphics animation thrown in. Sometimes you need trucks full of […]
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Video ads are wildly popular because they work – and I’m not just saying that because my video production agency makes wildly popular video ads – I’m saying that because my video production agency makes wildly popular video ads. 1. Video ads – in a perfect world – like this article – are short and to the point Video ads originally copied the standard TV formats – :60 and :30 seconds. Now, in addition, we […]
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Blogging, whether it is on behalf of a business, or for your own personal projects, is getting tougher. The internet is becoming more and saturated with written content each day, and as a result, 91% of blog posts get zero organic traffic. Adding videos to your blog posts can greatly increase their chances of being read as they both increase the quality of the article and make effective promotion far easier. If you are a […]
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