In the cutthroat world of mobile game user acquisition (UA), your ad creative is often the only thing standing between a scroll and an install. With global mobile gaming revenue projected to exceed $144 billion in 2026 and UA spend hitting tens of billions annually, competition for player attention has never been fiercer. Yet, most ads still get skipped in under three seconds! The difference between burning budget on forgettable videos and building a scalable, […]
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In the fast-paced world of mobile gaming, user acquisition (UA) is often make-or-break. Developers and publishers pour millions into ad spend across platforms like Meta, Google, TikTok, Unity Ads, and AppLovin, but the real differentiator isn’t just budget—it’s the quality of the creative assets (videos, playables, statics, hooks, and CTAs) that stop thumbs and drive installs at scale while keeping CPI low and ROAS high. The best creative agencies and production companies specializing in mobile […]
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Optimizing Video Ads for Different Social Media Video ads are an engaging way to get your marketing message out into the world. Whether you’re advertising on Facebook, Instagram, YouTube, TikTok or other digital platforms, producing and distributing video ads allows you to use movement – live action, animation, stunning motion graphics visuals – and audio to grab your target audience’s attention. However, video ads that work on one platform don’t always translate well to […]
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So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization or movement exists. These are just some of the “Calls to Action” / CTAs that prompt viewers to take the […]
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Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
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Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 12 years of running […]
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The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources […]
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Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to buy or in a position to influence those who […]
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Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive emojis it’s way, but it wasn’t an ad or a marketing video. Ads and marketing videos are competing for attention […]
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With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of marketing possibilities for the pharmaceutical marketing industry. Facebook Live, for example, is an emerging feature of the largest social media […]
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