Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to buy or in a position to influence those who […]
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Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive emojis it’s way, but it wasn’t an ad or a marketing video. Ads and marketing videos are competing for attention […]
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With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of marketing possibilities for the pharmaceutical marketing industry. Facebook Live, for example, is an emerging feature of the largest social media […]
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6 Reasons Customers Don’t Use Your App Creating an app for your business is perhaps one of the most important decisions that you will take. Not only will it help in creating an image of your brand, it will also become the prime factor in the way potential and existing customers engage with your business. This decision is all too important and also a little daunting. Businesses are afraid that they might fail to get […]
Read MoreWith marketing fads coming and going faster then ever in this digital age, one trend has remained king…social media. The millennials who only vaguely remember the days of dial-up internet (cue the ear-splitting, screeching phone sound effect) have gone from consuming Play-Doh to consuming content at a rate that’s a Digital Marketing Manager’s dream. (Yes, that’s my job). The question is how do you turn likes and comments into a marketing strategy that entices millennials […]
Read More“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a spike in traffic. The issue with this traffic is that it’s not the traffic you want. Despite popular belief, social […]
Read MoreSocial media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running around all hopped up on the Facebook, Twitter, YouTube videos, Instagram, Pinterest, Vine, Tumblr, Google+, apps, games and anything else […]
Read MoreIn the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]
Read MoreNew movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you. Instead of waiting until everything […]
Read MoreOnline video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you should be incorporating online video into your digital marketing strategy. 1. Video is memorable Images and text can be captivating, […]
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