I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with original, entertaining product launch videos. This new breed of video content, rather than simply supplementing the […]
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Why People Share Online Videos — And Why Marketers Should Care
A pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be realized primarily through the media surrounding videos like blogs, publications, social networks and discussion boards, the videos themselves are the […]
Read More5 Ways To Sell your New Product Via Video And Social Media
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful. As you develop your new idea, go through this checklist and take a realistic […]
Read MoreYouTube Advertising and How Brands Are F#@king It Up
Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.” (quotes intended).
Read MoreSexist Game Trailer Turns Girl Into A Hamburger And Eats Her
I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a famished gamer having just endured a brutal throw down with an enormous black and red evil Genie wishing that his […]
Read MoreHow about Comedy Videos in Cosmetics Marketing?
My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
Read More5 Things Video Game Execs Need To Know About Marketing Games
I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read MoreCarnivore Club’s Promo Video Shows It’s OK to F-Up
Following in the steps of funny viral video promos for Old Spice and Dollar Shave Club, is the world’s first curated subscription box for cured meats. Carnivore Club has launched a video to promote the expansion of their services with F-Up Insurance, the newest way to stay protected before committing another transgression. The video shows a man walking in on his wife with another man, but rest assured all is OK because his wife got […]
Read More5 Ways to Tell if Your New Product Will Sell or Suck
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products and in all fairness, some are really good ideas and prove successful. As you develop your new idea, or even […]
Read More5 Smart Questions to Ask B4 Producing Marketing Videos
I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]
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