As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of that campaign.” On one hand, this is a great way for marketing executives to convey a creative direction. On the […]
Read MoreViral Marketing
Finding Your Audience with Heat-Seeking Online Video Marketing Missiles
Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than in the explosive areas of online video and social media. Demographics aside, we must now contend with, and benefit from, […]
Read MoreOnline Video Marketing ROI: Five Ways To Make Sure You Won’t See One
If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing investment. 1. Establish your online video marketing goals and expectations after the campaign is over. There’s really no need to figure out […]
Read MoreOnline Video Marketing And Advertising: All About Your Audience, Not You
Brands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don’t want to be reached. They don’t want to know how great you are, and all the wonderful things you can do for them — so stop calling, emailing, throwing rocks at their windows and singing on their front lawn with […]
Read MoreBusiness to Business (B2B) Video Marketing
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search and measuring results. Likewise, brands and businesses are now turning to online video marketing to raise interest in and awareness of […]
Read More