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Video Production and Marketing: Brand Awareness or Call to Action?

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Posted on December 11, 2017 at 08:12 AM

The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]

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Why Small Businesses Should Budget For Video Marketing

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Posted on December 07, 2017 at 05:00 AM

Guest post written by Owen Andrew | @owenandrew7 In today’s world, companies are looking for new ways to promote their business. Technology has changed public relations, and with the Holiday season coming, companies need to up their game plan to maximize holiday sales. Today’s business professionals need to start using video to create social ads, connect […]

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How to Make Your Social Media Marketing Drive Sales

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Posted on December 05, 2017 at 10:00 AM

Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media […]

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Your Brand Fans Are Evil Bastards Waiting to Tear You Apart

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Posted on December 05, 2017 at 08:04 AM

How do you plan and execute an effective digital marketing campaign? You plan to change the plan. Be diligent, be ready, be prepared and above all be ready to adapt and react. Why?  because your fans are a bunch of sick, twisted, fickle, blood thirsty, evil bastards just dying to see your marketing fail. This is […]

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on December 04, 2017 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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What’s This Clown Know About Social Media?

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Posted on July 28, 2017 at 11:29 AM

This clown knows more about social media marketing than most marketing directors, social media managers or agencies. Social media is about raising awareness, grabbing peoples’ attention and keeping them engaged. Here are 5 things this clown knows about it. He may not even have a Facebook, Twitter, YouTube, Pinterest, LinkedIn Instagram Snapface, Facelink or Instaface […]

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How to Pick the Best Creative Agency for Digital

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Posted on July 22, 2017 at 06:52 AM

Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS […]

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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again

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Posted on July 10, 2017 at 10:00 AM

To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales –  your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang […]

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Scheduling Social Media Updates – Supercool Creative Agency Advice!

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Posted on July 08, 2017 at 07:41 AM

There are plenty of apps for scheduling social media updates and posting your social media updates, but for actual RESULTS, there’s no substitute for writing and posting social media updates yourself, in real time. That said, I see see the value of apps with the ability to publish to multiple social media channels at the […]

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