In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]
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The Holy Grail of Content Marketing – and When to Recommend It
By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build […]
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