In the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in on the act in order to let you know about latest products, offers, events or just to get their brand […]
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5 Social Media Advertising Trends in 2014: Forget That, Remember This
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was viral. Had enough of 2013? Don’t worry, with a few of last year’s trends on the decline and some new […]
Read More5 Ways Marketers Can Use Online Video Marketing in 2014
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
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Supercool Series: Top Social Media Sites to Kick Start Your Brand – Facebook
So you have a brand that you know is amazing and you’re ready to show it to the world via social media. Congratulations! But wait, before you attempt to tackle the virtual beast let’s think about this together. When considering social media integration, you can’t just put your brand on any and every site just because “it’s what the cool kids are using”. Instead, you have to figure out which sites are for your brand […]
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