Are you tired of showing up to work wearing socks that don’t match? I know I am. Just the other day I came to work only to realize my left sock was light black and my right sock was dark black. I know – it was terrifying! I had to muffle my screams of horror. Even worse, I had to stand at my desk all day lest I sit down in my chair and expose […]
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Business Wisdom from the Characters of “Seinfeld”
The show about nothing, we all know, was always about something: the business of life. And who better to show us the way than a standup comedian, an entrepreneurial hipster doofus, an acid-tongued clothing catalog editor, and a slow-witted bald man? Not to mention some other people. From tips on interviewing, to crafting the perfect comeback, to starting a condiment business, to impersonating a doctor, the quotes below are bursting with unbridled wisdom. So put on your […]
Read MoreCreative Ways to Humiliate the Office Brain Farter
It’s the middle of a meeting and one of your coworkers is addressing the room. Her presentation is going well and everyone at the table is engaged. But then, something strange but all too familiar happens. She starts to stumble in her delivery, as though she’s grasping for an idea that somehow slipped out of her brain against her will. Now blushing, she tries to regain her composure and eventually does, as people in the […]
Read More10 Things Not to Do During a Pitch
The Pitch. You’ve been preparing for it for weeks and the day has finally come. It’s just you, your team, and the client, all together in a room that will most likely not be set to your preferred temperature. Thousands of dollars are on the line if not millions, or, if you’re a smaller agency, hundreds. You spent all day yesterday having the creative refined and rehearsing your delivery. You know what to do. Oh, but […]
Read MoreThe 4 Most Non-Innovative Companies in Los Angeles
In its March 2013 issue, Fast Company magazine published its annual list of the 50 most innovative companies in the world. Nike came in at No. 1, followed by Amazon and Jack Dorsey’s Square. And newcomers like Uber and Pinterest helped round out the top 10. But what about the most non-innovative companies? Don’t they deserve some recognition here too? We at The Coolaid sure think so, which is why we set out to find […]
Read MoreTop 10 Handshakes for Winners
The handshake is the crucible of the business world. Deliver a memorable handshake and you’ll land that new client and be bumped up the list for a promotion. Deliver a flop and you’ll be the laughing-stock of the office and probably get fired – if you don’t quit first, that is, on account of the ensuing psychological abuse. You can already hear your coworkers taunting you, can’t you? “Hey, Jim. Nice handshake at the pitch last […]
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The Business Dinner: How to Close the Deal
Nothing is more important to a client than how you behave at dinner. I’ve heard countless stories of salespeople having the deal all but inked only to lose it on account of a poor dinner performance. Here’s a list of dos and don’ts to follow when meeting with a client over dinner. Print it out and put a copy of it in your jacket pocket if you need to. These simple yet critical pointers will help […]
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