Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising. Social media has the potential to far outweigh the power of ads but effective social media marketing takes […]
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Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]
Read MoreIn the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in on the act in order to let you know about latest products, offers, events or just to get their brand […]
Read MoreAt some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.
Read MoreNew movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you. Instead of waiting until everything […]
Read MoreI’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with original, entertaining product launch videos. This new breed of video content, rather than simply supplementing the […]
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This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a difficult task but the organizations that don’t advance along with the industry will be the first to fail. What are […]
Read MoreMy agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
Read MoreIn 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreTrolls have been around for centuries. In Norse mythology trolls were magical creatures who lived in caves, in J.R.R. Tolkien’s Middle-Earth trolls were evil and crude, in the early 90s trolls were cute little plastic dolls with the bright neon colored hair, and now trolls live on the internet leaving crude comments throughout the web. Now that we got that little history lesson out of the way, let’s focus on how to handle trolls. Internet […]
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