I’ve never been one to partake in the lottery and it seems like nearly every contest I’ve ever joined has ended with me questioning why I even tried in the first place. But now, with the Internet booming and big brands utilizing social networks to engage their audiences, it doesn’t take much to throw your name into the digital hat for a chance to win something you really want. Social media contests have been shown […]
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Why Isn’t Your Brand Creating a Web Series?
Have you implemented a web series in your marketing strategy lately? If you haven’t, you may want to think about doing it. Creating a set of videos (a.k.a. web series) isn’t new to marketing communications, but for some reason they aren’t used as much as they could be. Big brands like IKEA implement web series in their communications and delight in 10 million views and counting. Think of what that’s doing for brand awareness and […]
Read MoreSupercool Series: Top Social Media Sites to Kick Start Your Brand – Instagram
If you’ve followed the supercool series of sites to help take your brand to the next level, then you already know that Facebook, Twitter, YouTube, and Google+ each have their pros and cons. This last post however presents itself differently from the others simply because it functions completely differently from the others. Instagram, which launched in 2010, is a social networking service that allows users to upload images, apply filters to enhance them, and share […]
Read MoreSupercool Series: Top Social Media Sites to Kick Start Your Brand – Google+
In less than a decade, it has become clear that social networking sites have gained mass popularity. The most dominant sites, Facebook and Twitter, have usurped consumer attention and leveraged it in profitable ways for their individual business and third parties. In an attempt to achieve equal success as Facebook and Twitter, Google released its own social networking site: Google+. With functionalities that extend beyond individual use, Google+ has clearly defined ways to help a […]
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