In the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what they are up to. Businesses of all sizes are in on the act in order to let you know about latest products, offers, events or just to get their brand […]
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5 Social Media Advertising Trends in 2014: Forget That, Remember This
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was viral. Had enough of 2013? Don’t worry, with a few of last year’s trends on the decline and some new […]
Read More5 Ways Marketers Can Use Online Video Marketing in 2014
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreSupercool Series: Top Social Media Sites to Kick Start Your Brand – Twitter
In the first of the Supercool Series, we introduced Facebook as a way to kick start your brand. The second in the series may be one that you expected: Twitter. Although it’s one of the most used social networking sites, Twitter comes with some features you may not have recognized as useful to your brand. Get ready because it’s time to take notes! While Facebook lets you interact with consumers directly, Twitter goes a step […]
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