At the end of 2012 I did a webinar on B2B video and social media marketing for BrightTalk. Here’s a video of the presentation. For some extra fun, turn on CAPTIONS and see what Google’s auto captioning function thinks I’m saying.
Read MoreB2B Marketing
Is B2B Really Ready for Social Media Marketing?
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested in “doing something a little different — you know, funny and more edgy.” Half the time they chicken out and […]
Read MoreBusiness to Business (B2B) Video Marketing
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search and measuring results. Likewise, brands and businesses are now turning to online video marketing to raise interest in and awareness of […]
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