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5 Ways for Marketers to Get More Out of Their Digital Creative Agencies

January 7, 2020 0 comments

This article was originally published in AdAge. Written by David Murdico. Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands / businesses / startups and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before has this been more true than in the digital marketing […]

Why Brand and Startup Videos Have To Be More Creative

July 22, 2015 0 comments

In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a desire to be something. A desire to know, and be known; to be better than your neighbor. And as such, […]

Sexist Game Trailer Turns Girl Into A Hamburger And Eats Her

July 4, 2015 0 comments

I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a famished gamer having just endured a brutal throw down with an enormous black and red evil Genie wishing that his […]

How about Comedy Videos in Cosmetics Marketing?

May 15, 2015 0 comments

My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.

5 Things Video Game Execs Need To Know About Marketing Games

May 13, 2015 0 comments

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

Video Series Production Tips For Brands and Startups

March 2, 2015 0 comments

The perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across without unleashing a series of ads, let people find and share, and be consistent. You want to get consumers hooked, telling their friends and coming back for more. That’s where […]

5 Smart Questions to Ask B4 Producing Marketing Videos

February 7, 2015 0 comments

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]

Creative

Delivery & Optimization — “Time to Break Your Previous Best KPIs”

Post-Production — “Editing is Basically Witchcraft”

Production — “Lights, Camera, Let’s Break the Algorithm

Creative Concepting — “Okay, Here’s the Insane Plan”

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”