New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you. Instead of waiting until everything […]
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Why People Share Online Videos — And Why Marketers Should Care
A pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be realized primarily through the media surrounding videos like blogs, publications, social networks and discussion boards, the videos themselves are the […]
Read More5 Ways To Sell your New Product Via Video And Social Media
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful. As you develop your new idea, go through this checklist and take a realistic […]
Read MoreYouTube Advertising and How Brands Are F#@king It Up
Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.” (quotes intended).
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3 Marketing Trends Dominating 2015
This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for what the future will likely bring. This can be a difficult task but the organizations that don’t advance along with the industry will be the first to fail. What are […]
Read More5 Things Video Game Execs Need To Know About Marketing Games
I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Read More5 Ways to Tell if Your New Product Will Sell or Suck
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products and in all fairness, some are really good ideas and prove successful. As you develop your new idea, or even […]
Read MoreWhy Social Media Is Like Asking Girls Out
Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery. If you’re too coy or vague, you may strike up a conversation but you won’t achieve your objective – […]
Read More5 Smart Questions to Ask B4 Producing Marketing Videos
I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]
Read MoreYouTube Ad Rant About McDonalds Coffee Started On LinkedIn
I started this rant on LinkedIn, but was cut off by 427 characters. New YouTube ad rant – McDonalds. I’m trying to watch YouTube and now every time I get hit with a very authentic Columbian / South American vibe with coffee bushes and a dude with an authentic coffee bean picking hat and marginally hispanic accent that says “we have a saying… mi coffee es su coffee.” I get what that means, but then […]
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