I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video from the event:
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Will You Be At The Disrupt LA Tech Summit?
We will! Who wouldn’t want to attend this rockstar summit filled with YouTube celebs, Google, IBM, Disney, Sony, and Activision Executives? Supercool will be covering the event and we look forward to seeing you there! Silicon Beach Young Professionals presents the DISRUPT LA Tech Summit – a two day conference, comprised of presentations, panels, workshops and mixers with the industry’s most innovative and successful leaders. The event is this May 8th and 9th at The Le Méridien […]
Read More10 Most Important Marketing Tech Innovations for 2014
This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market, other connected devices are also promising to deliver a unified experience across all devices. What this means is more information, more cooperation between devices, and indeed, more chances for effective […]
Read More5 Social Media Advertising Trends in 2014: Forget That, Remember This
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was viral. Had enough of 2013? Don’t worry, with a few of last year’s trends on the decline and some new […]
Read MoreOnline Video Marketing Trends 2014 – Infographic
I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS? Because being left behind sucks. Every 3 years, businesses double the amount of money they spend on online videos, nationwide! 35% of all online spending was expended on video production […]
Read More5 Ways Marketers Can Use Online Video Marketing in 2014
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreHow to Find a Social Media Company That’s Worth S#!T
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me with the results I am seeking. What questions should I ask of a social media company? The barriers to entry are […]
Read MoreWhat Do The Best Social Media Marketing Agencies Do?
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand what the best social media agencies do. They believe social media marketing is just about knowing your way around Facebook or occasionally sending out 140-character tweets. Why hire an experienced social media marketing agency or specialist when any Internet-savvy teenager can easily navigate social networks? […]
Read MoreThe Best Digital Marketing Tips For Video Games Ever
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of this relies on how you manage the social media strategy. Social media is what holds together and drives digital campaigns, […]
Read MoreTop 5 Ways You’re (Probably) Pissing Off Your Followers
If you’re looking for ways to get and keep followers on social media sites like Facebook and Twitter, then there are a great deal of blog posts and books written to help you. Some suggest an eye-catching design or a celebrity endorsement with the belief that such efforts will help retain followers. But what happens if you lose followers after you did everything the blog posts and books suggested? If you find people are hitting […]
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