Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using video and social media marketing: 1. Keep your balls in the air. Just because a new title demands your attention, […]
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Video, Viral & Social Media Marketing Advice For Marketing Executives
I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo for longer distances until she could skate by herself. The four year old, while achieving roughly the same result, quickly […]
Read MoreWhen Videos Attack: Why Politicians Should Respect the Power of Social Video
Originally published on ReelSEO, written by Supercool Creative Director David Murdico Over the last couple of years I’ve become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency, I’m seeing one politician after another get bitten and mauled by video and social media. Just like you’re supposed to […]
Read MoreVideo and Social Media Marketing: Getting C-Suite Executives To Lead
Originally published on MediaPost, written by Supercool Creative Director David Murdico I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in video and social media marketing. I identified three areas that I feel are most important: education, integration and return on […]
Read MoreViral, Online Video, Social Media… It’s All About Selling Stuff
Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages as a chemical company. We get a lot of calls for some guy named Sarkesian too, so hopefully someday he’ll […]
Read MoreFive Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns
Each year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no means restricted to big brands and businesses. The Internet has leveled the playing field considerably, so video and viral marketing […]
Read MoreChasing Dragons: The Case for Creating Original Video, Social, Interactive and Integrated Media Campaigns
As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of that campaign.” On one hand, this is a great way for marketing executives to convey a creative direction. On the […]
Read MoreOnline Video Marketing ROI: Five Ways To Make Sure You Won’t See One
If you’re considering an online video marketing initiative for your brand, product or service, the last thing you want to be bothered with is the aftermath of a successful online video marketing campaign. So here are five things you can do to make sure you’ll see little or no return on your online video marketing investment. 1. Establish your online video marketing goals and expectations after the campaign is over. There’s really no need to figure out […]
Read MoreBusiness to Business (B2B) Video Marketing
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search and measuring results. Likewise, brands and businesses are now turning to online video marketing to raise interest in and awareness of […]
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