The hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories that should be in there. Just lay this out in…
Social media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running…
From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then…
For a long time I thought agencies like ours were in the business of selling digital marketing, social media, PR, video… creative services. We’re not. We’re in the business of selling results. We’re in the business of adding value. We’re in the business of doing things nobody else has thought of to achieve goals everyone…
The social media ROI problem starts with the belief that social media marketing is all about raising awareness of and interest in something, and that it’s not tied to sales, and that social media teams shouldn’t be held responsible for selling stuff. 1. SOCIAL MEDIA TEAMS SHOULD BE HELD RESPONSIBLE FOR SELLING STUFF Throw a…
New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs…
Online video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you…
I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…
Life moves pretty fast. If you don’t stop and look around once in awhile you could miss it. – Ferris Bueller Dear all my friends in digital marketing, Take your faces out of your phones once in awhile and look around. I know it’s hard, but you’ll thank me. Besides the idea of spending face…
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some…
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