Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery. If you’re too coy or vague, you may strike up a conversation but you won’t achieve your objective – […]
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5 Smart Questions to Ask B4 Producing Marketing Videos
I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]
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Why Funny, Edgy Offensive Marketing Videos Work
Our society has become way too concerned with being seen as “offensive” and being “offended.” It’s the passive aggressive buzzword of the 2000s, and propelled by social media, has had an impact on how far brands and startups are willing to go with funny, edgy content. Creating fun, shareable content now involves walking through a maze of race, gender and sexual identity land mines, with bloggers, everyone with a voice on social media and the […]
Read MoreYouTube SEO – The Next Big Thing!
This Guest Post is written by Ryan Chester with AnnexCore.com. Are you concerned with the ranking of your videos and need to be sure that people will watch them and become your active follower, then here is a perfect guide for you to read and move ahead. Before we start to discuss some tips associated with improving the ranking of your video, it is important to determine how YouTube can help your business to flourish […]
Read MoreVIDEO: Going Viral vs Tapping Influencers
I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video from the event:
Read MoreCan App Trailer Videos Get Your Game On the App Store?
Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing, but points to the strength of their video. According to Borison’s article, “Mikan believes that releasing a promotional video is […]
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How to Make a Viral Video Go Viral
The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz, glamor and varying definitions of “going viral,” and the whole point of it is simply to reach more and more potential buyers through sharing. 1. MAKE YOUR VIDEO FUNNY, THRILLING OR SHOCKING Videos that go viral all have one thing in common. […]
Read MoreThe Top 5 Friday Quick Rant
On with it… 1. Someecards I recently wrote a featured article for iMedia called Top 10 Trends Marketers Wish Would Die. I wish I had added Someecards. Somehow I get the newsletter. It used to be cool, but how is it still going? I get it. Folksy photos and you write stuff on them. Any bets on how long it will last? Fonzy jumped the shark in the 1977. 2. Anchorman 2 I saw it last […]
Read More10 Most Important Marketing Tech Innovations for 2014
This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market, other connected devices are also promising to deliver a unified experience across all devices. What this means is more information, more cooperation between devices, and indeed, more chances for effective […]
Read MoreZach Galifianakis Jumps The Fern with President Barack Obama
I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea that a web series is featuring the President of The United States. I should also love that they’re doing it […]
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