Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app…
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me…
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand what the best social media agencies do. They believe social media marketing is just about knowing your way around Facebook or occasionally sending out 140-character…
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of…
Video is a tool of social media. So, as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with…
If you’re looking for ways to get and keep followers on social media sites like Facebook and Twitter, then there are a great deal of blog posts and books written to help you. Some suggest an eye-catching design or a celebrity endorsement with the belief that such efforts will help retain followers. But what happens…
Dear Brands and Startups, If your company is at the point in its growth cycle where it needs an agency to handle its creative outreach, then it’s important to know the best approach. Sure, you can refer to “how-to” posts on various websites, but how about you look to an unexpected video. This video comes…
In less than a decade, it has become clear that social networking sites have gained mass popularity. The most dominant sites, Facebook and Twitter, have usurped consumer attention and leveraged it in profitable ways for their individual business and third parties. In an attempt to achieve equal success as Facebook and Twitter, Google released its…
In the first of the Supercool Series, we introduced Facebook as a way to kick start your brand. The second in the series may be one that you expected: Twitter. Although it’s one of the most used social networking sites, Twitter comes with some features you may not have recognized as useful to your brand.…
Social media “Liking” and “following” can lead to a relationship that is mutually beneficial to brands and consumers, but both sides have to ask the question “what’s in it for me? ”While companies are after data, stats and a somewhat captive audience, users want compelling content, delivered in a personal manner. Even though it takes a…
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