Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth…
At the end of 2012 I did a webinar on B2B video and social media marketing for BrightTalk. Here’s a video of the presentation. For some extra fun, turn on CAPTIONS and see what Google’s auto captioning function thinks I’m saying.
As the great comedian Mitch Hedberg once said “There’s turkey ham, turkey bologna, turkey pastrami. Someone needs to tell the turkey, ‘man, just be yourself.’” The same could be said to brands about their social media. This form of marketing has opened up two-way, three-way and five-way conversations with consumers. But to take full advantage,…
Huge shout out to Danny Kastner, and Erin Michelle for their great work raising money for deserving Boys and Girls Clubs Families over the holidays. Danny set a world record by recording 100 original personalized video songs in 18 hours and he’s recording your personal wish to anyone in your very own video song today, New…
Instagram is playing an increasingly important role in developing the public image and appeal of both bands and brands. As a social media tool, the platform can help create immensely strong and loyal fan bases, build buzz and drive sales. Following these simple guidelines can turn any brand, product, or company into an Instagram favorite.…
By Eric Taylor, freelance writer and business developer for Qwaya. Unless you’re making a consistent effort to reach out via Facebook, your brand page is eventually going to become stagnant. Facebook brand pages need a lot of upkeep, a heaping helping of originality. And while this might sound very difficult to achieve, it’s actually quite elementary if…
Looking for ways to market your indie masterpiece but unsure of how to proceed without the backing of a major studio? Filmmakers interested in maintaining a reasonable marketing budget for their projects while still drawing ticket sales, take note! Using social media to market independent films is an effective and low-cost alternative to the advertising…
Steve Nicholls, author of Social Media in Business, offers these 7 tips to help you use social media to your advantage, connect you to the right people and help you find the right job! With employment levels at 7.9% it is critical to call in all favors, work all rooms and use all tools available to…
Marketing apps can be tricky business. There’s a lot of competition in just about every category, so once you develop an app that satisfies a need, tag it with a catchy name and get it approved for launch, the next step is to get it out to everyone. In addition to a well thought out…
Search Engine Optimization (SEO) is a great form of marketing on the web, especially if you want to be found by your demographic through the various search engines like Yahoo, BING, and Google. Search engines Google and Bing have already integrated with their respective partners Google+ and Facebook, which can help businesses get discovered. The…
Call Supercool