With all the attention paid to short form video content and ads, and all the bluster about our short attention spans, there’s an interesting trend emerging in video marketing – the Feature Length Ad. Studies show that consumers love their brands, and they love them so much, they’re ready to engage for longer and longer…
Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position…
Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement.…
Businesses continue to adopt new and innovative digital marketing strategies to differentiate themselves from their competitors. However, in your quest to do so, don’t ignore or overlook video marketing. So why are videos so effective in marketing? There are quite a few reasons. First, videos grab people’s attention, as they engage viewers both visually and…
The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more.…
Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but…
Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…
Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in…
Guest post written by Owen Andrew | @owenandrew7 In today’s world, companies are looking for new ways to promote their business. Technology has changed public relations, and with the Holiday season coming, companies need to up their game plan to maximize holiday sales. Today’s business professionals need to start using video to create social ads, connect…
Imagine if the founding fathers had video marketing? How would that kind of technology – Skype, Google, Facebook… Snapchat… have impacted world history? They had Paul Revere and a horse. Today is the fourth of July, Independence Day! Happy 4th of July everyone! What a lot of people don’t think about, is that the 4th…
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