Nowadays social media sites rule over our daily lives; it’s hard to believe we ever lived without them. Things as simple as a conversation or sharing primarily occur via the internet. As reported by developer Tom Waddington, it seems we will soon be able to add online shopping to that list of social media uses. Facebook has been quietly making changes to its Javascript coding with hopes of developing a brand new “Want” button to accompany […]

The Olympics are approaching fast, and we at Supercool Creative are getting increasingly excited to watch. The Games are fascinating for all, but for fans of social media, there’s a lot you can observe, play with, and learn when it comes to the Olympics. We recently posted 4 Social Media Marketing Lessons to Learn from the Olympics, and we’re back with 4 more lessons! 1) Create opportunities to bring your fans together (or tear them […]

One of the world’s most beloved events, the Olympics, kicks off in London this Friday. For the momentous following few weeks, hundreds of millions of fans around the world will be glued to their television sets watching these electrifying games unfold. This year more than ever, fans will also be actively engaging via social media – reading, posting, and conversing – making the 2012 Olympic Games the most digital and participatory yet. Here are some important […]

With today’s increasingly globalized economy, U.S. companies are spreading their brands across the world, creating marketing presences in a multitude of international countries. Social media and online marketing are highly effective and relatively inexpensive ways to grab the attention of potential customers abroad. About 80% of Facebook’s 900 million+ users are outside of the U.S. and Canada, and 77% of Twitter’s 465 million+ users are outside of America, demonstrating the major impact social media has […]

Let’s be honest, every non-profit or cause organization, young or old, wants to be successful at what they do. Leaders start these organizations, because they want to do their part to change the world; their purpose is to recruit others who share the same passion and to do the same. To be a successful organization, it is important to strategize how you will use social media to recruit followers and donors. Remember, the focus should […]

Social media marketing is the next obvious choice for non-profit and cause organizations to further their cause, however, after reaching out to several organizations, I am surprised with how many do not know how to use them effectively. Using social media sites can make or break organizations. So many people have access to the Internet today that it has become the fastest way to communicate information with the world. Sites, such as Facebook, Twitter, and […]

Lately, a wide range of social media writers have made much of the fact that the user base for Pinterest is overwhelmingly female, with even conservative estimates claiming 80% of users are women. Some writers have speculated that the structure of Pinterest, with an emphasis on visuals, appeals more to women, while other writers think that Pinterest appeals more to women because it focuses on social interactions by forming communities. However, what these writers are […]

Last night Ria and I went to the Los Angeles kickoff show of the DigiTour, a national, live tour bringing your favorite YouTube musicians to you! The show rocked the El Rey Theater for the second year in a row and was absolutely amazing… even better than last year, if you can believe that. The lineup featured: Dave Days, Destorm, Ricky Ficarelli & Wellington, Alex Goot, Asher Monroe, Nice Peter and The Key of Awesome. Here are some photos from the event. Seriously […]

DISH International chose Supercool Creative to develop and launch a series of Branded YouTube channels to target their long list of language communities. The channel includes a custom video slider, drop down menus and custom banner feature.

There are a lot of new social media sites out there. But let’s face it. Not all of them were created equal. There were a lot of sites that were good, but not great, that had to be weeded out. Here, we present the Top 5 New Social Media Sites that brands and businesses should be watching, if they’re not already. 1. Google+ Many writers have debated whether or not Google+ will be able to […]