Wondering if It’s Best to Work With a Video Production Company or Handle Video Advertising Production In-House? Let’s say your internal or external marketing team is planning a video advertising campaign and you’re like “should we do this in-house or bring in a video production company?” Ask yourself these questions: Do you have the vision or skills to conceptualize and write video ads? Do you understand video advertising strategy? Do you have video production experience? […]

OK, so video is everywhere and there’s close to a million different marketing video creative and production styles and combinations to choose from that are going to help your brand, business or startup boost brand awareness and increase traffic and sales. Most of these video production and marketing styles, given your situation and executed correctly, are going to take your marketing and sales efforts in the right direction! In 2021, more people are watching videos than […]

THIS ARTICLE is for every marketing executive out there faced with launching new video marketing and advertising initiatives. I’m looking over a creative brief from a large brand that wants my agency to pitch an integrated marketing campaign that would include TV, YouTube videos, Facebook, TikTok, Twitter, contests and more. I’m reading buzzwords like “edgy” and “provocative.” “We’ll shock people and make them spit-take soda out of their noses!” Guess what? I don’t believe them. Especially […]