Wondering if It’s Best to Work With a Video Production Company or Handle Video Advertising Production In-House? Let’s say your internal or external marketing team is planning a video advertising campaign and you’re like “should we do this in-house or bring in a video production company?” Ask yourself these questions: Do you have the vision…
Optimizing Video Ads for Different Social Media Video ads are an engaging way to get your marketing message out into the world. Whether you’re advertising on Facebook, Instagram, YouTube, TikTok or other digital platforms, producing and distributing video ads allows you to use movement – live action, animation, stunning motion graphics visuals – and audio…
OK, so video is everywhere and there’s close to a million different marketing video creative and production styles and combinations to choose from that are going to help your brand, business or startup boost brand awareness and increase traffic and sales. Most of these video production and marketing styles, given your situation and executed correctly, are…
THIS ARTICLE is for every marketing executive out there faced with launching new video marketing and advertising initiatives. I’m looking over a creative brief from a large brand that wants my agency to pitch an integrated marketing campaign that would include TV, YouTube videos, Facebook, TikTok, Twitter, contests and more. I’m reading buzzwords like “edgy” and…
Video marketing is an easy and cost effective way to explain a product or service and reach audiences of motivated buyers via social media channels. Offering an excellent return on investment, video marketing drives conversions because unlike many forms of marketing and advertising, people actually like watching videos! Why Video Marketing? Increased traffic and SEO…
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