Supercool Creative Agency
Category Archives: Video Game Marketing

Game Trailer and Social Video Production Tips for Marketers

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Posted on July 04, 2017 at 05:04 AM

Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like  movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]

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How to Sell Apps and Games with Video and Social Media

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Posted on June 28, 2017 at 01:30 AM

It’s time to promote your mobile app game to get users – players – downloads – sales! Here are five tips for using social media marketing to raise awareness of and interest in your app and help you sell more. If you need more help with video game trailer concepts, production, marketing or advice, Contact […]

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A New PR Plan For Games Apps Startups and Product Launches

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Posted on June 09, 2017 at 01:12 AM

PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed […]

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Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

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Posted on September 26, 2015 at 00:08 AM

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great news if you’re developing, publishing or marketing mobile video games! […]

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Why Brand and Startup Videos Have To Be More Creative

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Posted on July 22, 2015 at 12:11 PM

In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a […]

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Sexist Game Trailer Turns Girl Into A Hamburger And Eats Her

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Posted on July 04, 2015 at 09:24 AM

I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a […]

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5 Things Video Game Execs Need To Know About Marketing Games

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Posted on May 13, 2015 at 00:48 AM

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

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The Best Ways To Market Mobile Apps and Games

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Posted on May 01, 2015 at 05:00 AM

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating […]

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The Best Digital Marketing Tips For Video Games Ever

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Posted on April 12, 2013 at 05:40 AM

As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of […]

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3 Reasons Not to Market a Video Game Like a Movie

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Posted on January 30, 2013 at 13:15 PM

Written by Andrew Shahmirian So you’ve got a big budget title in the pipeline that has an equally big marketing budget. It’s part of a developing franchise and the higher ups have decided that this is the one that’s going to be big. So naturally, you want to position your game as a blockbuster hit and […]

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