Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t enjoy it. It’s a tricky divide to bridge. If the game’s marketing team isn’t putting just as much thought into overcoming […]
Read MoreMarketing apps can be tricky business. There’s a lot of competition in just about every category, so once you develop an app that satisfies a need, tag it with a catchy name and get it approved for launch, the next step is to get it out to everyone. In addition to a well thought out social media strategy that includes Facebook, Twitter, YouTube, Instagram, Tumblr, and paid ads, you have to reach out to blogs […]
Read MoreIn order to better sell games and apps, the masses have to know of your product first. So raising awareness and getting noticed is in order. Start by identifying your product’s key functions. What makes your product so much better than your competitors? What can audiences get from your game/app that they can’t from others? Once you’ve identified your differentiation, it’s time to highlight it in your marketing. This is a different level of competition. […]
Read MoreVideo game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s release, maybe a teaser trailer prior, then follow it up with a few more breath-taking trailers. Is that really enough? […]
Read MoreFace it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you need to do. Read this and then go do it. Who’s in charge here? Establish your Facebook, Twitter, Youtube, and […]
Read MoreOnline video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using video and social media marketing: 1. Keep your balls in the air. Just because a new title demands your attention, […]
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