Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are…

Five People Who Have To Watch Your Viral Marketing Videos

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary…

PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again

To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales –  your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang…

9 Reasons Your Business Should be an Attention Whore

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…