Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s…
The NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where…
I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked…
Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate…
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using…
I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…
Originally published on ReelSEO, written by Supercool Creative Director David Murdico Over the last couple of years I’ve become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency,…
Originally published on MediaPost, written by Supercool Creative Director David Murdico I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in…
Supercool Creative went behind the scenes at the very first YouTube DigiTour, which brings your favorite YouTube stars from the screen to the stage. We interviewed Dave Days, Savannah Outen, DeStorm, Joe Penna aka Mystery Guitar Man, Ricky Ficarelli, The Gregory Brothers aka Auto-Tune The News and more. Check out the video below for interviews,…
Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages…
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