How Funny, Edgy Or Bat S#!t Crazy Should Your Video And Social Marketing Be?

THIS ARTICLE is for every marketing executive out there faced with launching new video marketing and advertising initiatives. I’m looking over a creative brief from a large brand that wants my agency to pitch an integrated marketing campaign that would include TV, YouTube videos, Facebook, TikTok, Twitter, contests and more. I’m reading buzzwords like “edgy” and…

What Do Video Ads Cost – Creative Ideas And Video Production

A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $5,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen…

Video Ad Production During and After a Pandemic The Show Must Go On

Video Ad Production During and After a Pandemic – The Show Must Go On!

NOTE – The following article was originally published at the peak of the pandemic, but the solutions outlined below are fast becoming popular options even as we start going back to normal! So how do you do video ad production, or any kind of video production during a pandemic crisis like Coronavirus, which necessitates social distancing…

How to Find the Best Video Production Company or Agency

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what…

video marketing agency and production company

Why Should You Be Video Marketing?

Video marketing is an easy and cost effective way to explain a product or service and reach audiences of motivated buyers via social media channels. Offering an excellent return on investment, video marketing drives conversions because unlike many forms of marketing and advertising, people actually like watching videos! Why Video Marketing? Increased traffic and SEO…

Video Production and Marketing 2021 – Cheaper And More Frequent!

Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2021 My creative agency / production company Supercool…

Marketing Video Production Cheat Sheet for Games, Agencies, Brands and Startups

A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are…