In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a…
Online video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you…
I’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…
A pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be…
Life moves pretty fast. If you don’t stop and look around once in awhile you could miss it. – Ferris Bueller Dear all my friends in digital marketing, Take your faces out of your phones once in awhile and look around. I know it’s hard, but you’ll thank me. Besides the idea of spending face…
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some…
I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it seems innocent enough at first glance… the idea of a…
My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
The perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll build a fan base, appeal to your audience, get your message across without unleashing a series of ads, let people find and…
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