Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages…
I was going to give my view of online video from 10,000 feet up — but decided that was still too close. So let’s back it up even further and take a look from Mars. Every day, I read stories declaring that online video is either the wave of the future, is already dominating the online…
The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign…
As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big ideas. This, I can handle. A harder proposition is being faced with a brand, business or organization that is looking for “something like this video” or “a little different version of…
Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than…
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