My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.
Following in the steps of funny viral video promos for Old Spice and Dollar Shave Club, is the world’s first curated subscription box for cured meats. Carnivore Club has launched a video to promote the expansion of their services with F-Up Insurance, the newest way to stay protected before committing another transgression. The video shows…
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products…
I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat…
Our society has become way too concerned with being seen as “offensive” and being “offended.” It’s the passive aggressive buzzword of the 2000s, and propelled by social media, has had an impact on how far brands and startups are willing to go with funny, edgy content. Creating fun, shareable content now involves walking through a…
This Guest Post is written by Ryan Chester with AnnexCore.com. Are you concerned with the ranking of your videos and need to be sure that people will watch them and become your active follower, then here is a perfect guide for you to read and move ahead. Before we start to discuss some tips associated…
I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video from the event:
Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app got early attention from the press, always a good thing,…
The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz, glamor and varying definitions of “going viral,” and the whole point of it is simply to reach more and more potential buyers…
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