Danny K and How to Use Video & Social Media for Good

Huge shout out to Danny Kastner, and Erin Michelle for their great work raising money for deserving Boys and Girls Clubs Families over the holidays. Danny set a world record by recording 100 original personalized video songs  in 18 hours and he’s recording your personal wish to anyone in your very own video song today, New Years Day 2013.

Just go here and make a request! https://crowdfundchristmas.com

This is a great example of how people, brands, businesses, startups and organizations can use the power of video and social media not only to sell products and services, but  to raise awareness of great causes and encourage donations and other actions. With Crowdfund Christmas Danny and his company  Social Edison have used the power of crowdfunding and social media to benefit countless families in need during the holiday season.

 

Here’s a video they made for Supercool. Awesome.

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David Murdico
Hey! I'm the Creative Director / Co Founder of Supercool Creative Agency. We write and produce fearlessly fun, super catchy TV, video, mobile game and social media advertising content for some of the coolest brands, businesses and startups on the planet!
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Delivery & Optimization — “Time to Break Your Previous Best KPIs”

We hand off all final files with every spec you need—plus performance insights and recommendations for future variations and iterative creative testing.
We don’t just ship ads.
We ship ads built for longevity, adaptability, and ruthless efficiency in UA campaigns.

Post-Production — “Editing is Basically Witchcraft”

We cut fast, clean, and conversion-optimized.
This stage includes:
We test attention, clarity, emotional hits, and ad fatigue to deliver the strongest performing version of each creative.

Production — “Lights, Camera, Let’s Break the Algorithm

Depending on the chosen creative style, production may include:
Our directors and editors craft the perfect mix of comedy, spectacle, intensity, and gameplay clarity.

Creative Concepting — “Okay, Here’s the Insane Plan”

We pitch wild, smart, campaign-ready concepts tailored to your game and target audience. Expect treatments like:
Every concept comes with scripts, visual references, and platform-specific notes.

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”

We dig into your game: the mechanics, the art, the rage-quitting moments, the dopamine loops, the Easter eggs, the villains, the power-ups… and that one mechanic you think nobody notices but we absolutely do.

We identify:
This is where we decide how to make your game irresistible—or dangerously irresistible.