Supercool Creative

Supercool Creative

David Murdico Featured Guest On Talk Radio Program Digital Production Buzz

Supercool Creative’s Executive Creative Director David Murdico was a featured guest on Digital Production Buzz on Thursday,  talking about viral marketing videos, what elements go into developing and launching a successful viral campaign and Supercool’s recent work with T-Mobile, Zeno Group and Khloe Kardashian.

Hosted by Larry Jordan and Michael Horton, Digital Production Buzz is the world’s only interactive talk radio program covering Digital Production, Post-Production and Distribution and is filled with information and entertainment designed for the independent filmmaker or industry professional.

This is a photo of David before going on the show. Actually, several months before going on the show. He didn’t even know he was going on the show back then but if he had known, this is what he would have looked like, so I think the picture works.

In addition to running Supercool Creative, David is a contributing writer on ReelSEO and MediaPost and recently spoke to the Master’s in Human Behavior Program (MHB) at The University of Southern California.

To book david as a speaker or for additional information, please contact Brian Alexander. he can be reached at brian@supercoolcreative.com.

Author:

Delivery & Optimization — “Time to Break Your Previous Best KPIs”

We hand off all final files with every spec you need—plus performance insights and recommendations for future variations and iterative creative testing.
We don’t just ship ads.
We ship ads built for longevity, adaptability, and ruthless efficiency in UA campaigns.

Post-Production — “Editing is Basically Witchcraft”

We cut fast, clean, and conversion-optimized.
This stage includes:
  • Pacing & rhythm edits engineered for retention
  • On-screen text & captions
  • Calls to action your audience can’t resist
  • Custom sound design
  • High-energy SFX
  • Platform-specific variations (TikTok, Meta, YouTube, Snapchat, Unity, IronSource, etc.)
  • A/B creative variations
  • Multi-length versions: 6s, 10s, 15s, 30s, 60s
We test attention, clarity, emotional hits, and ad fatigue to deliver the strongest performing version of each creative.

Production — “Lights, Camera, Let’s Break the Algorithm

Depending on the chosen creative style, production may include:
  • Live-action shoots
  • Voiceover recording
  • Motion graphics
  • Character animation
  • Gameplay capture
  • UGC creator shoots
  • Green screen work
  • VFX & compositing
Our directors and editors craft the perfect mix of comedy, spectacle, intensity, and gameplay clarity.

Creative Concepting — “Okay, Here’s the Insane Plan”

We pitch wild, smart, campaign-ready concepts tailored to your game and target audience. Expect treatments like:
  • The Hero Who Fails Miserably (But You Won’t)
  • The NPC Who Finally Snaps
  • UGC Creator Attempts Level 3 and Regrets Everything
  • What If Your Villain Ran the Ad?
  • A Trailer So Epic People Will Think Your Game Has a Movie Deal
Every concept comes with scripts, visual references, and platform-specific notes.

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”

We dig into your game: the mechanics, the art, the rage-quitting moments, the dopamine loops, the Easter eggs, the villains, the power-ups… and that one mechanic you think nobody notices but we absolutely do.

We identify:
  • Which emotions drive installs
  • Which gameplay moments create FOMO
  • What hooks will stop scrolls
  • Which creative styles match your goals and budget
This is where we decide how to make your game irresistible—or dangerously irresistible.