As a marketer in the beverage industry you want your brand to be what the consumers thirst for. And digital marketing will be the competitive edge you need to do just that, leading to increased sales.
A Brand Voice
Identify your demographic and establish a voice that fits the image of your beverage to relate to your demo. If your target is young teenagers you’ll want your voice to be cool and edgy, or if your target is beef-jerky bodybuilders you’ll want your voice to be confident, driven and assured. Position this voice in the minds of consumers consistently through continuous tweets, status updates on Facebook, photos on Instagram and videos on YouTube. Make sure your brand voice is consistent across all channels of your digital marketing to ensure the highest possible level of brand recognition and brand retention.
Strong “Medium” Beverage
The best medium for your beverage is the medium your demographic is most likely to consume. Once you’ve researched and know the medium your demo is more receptive to Go. All. The. Way. Be edgy, fresh and original with your content. Be irreverent, cause laughter and if you can get the tears rolling then you’ve done your job. Most exaggerated online videos go viral if the content is entertaining, sarcastic or just flat out wrong but tasteful. Keeping your fan base entertained will keep you longer in their minds, setting you up to be chosen at the point of purchase.
Social Media Touches Consumers
Facebook, Twitter, YouTube, Pinterest, and your website blog are great places to start sharing your content, but don’t let up on the punches. This is how you get the competitive edge by meeting the consumer daily with your brand on their favorite social sites. The plan is to build a strong fan base by getting into your demographics’ social environments. Start up a conversation and when someone comments on a status update, picture or video, add fuel to the the conversation. Engage! That’s what you’re there for, to build relationships. Don’t come off as a masked sales person, but as a friend sharing exciting and entertaining news and content. Give shape to the position you hold in the consumer’s mind while not looking like a salesperson. Be your brand and leave the performing to the actors.
Stay on the Mind
Digital marketing can increase the reach of your brand, and further develop the voice of your product in the consumer’s mind. You want to position your brand in the very front of the consumer’s mind and stay there. Well, here is your opportunity, don’t be an out of sight out of mind brand, but a brand that builds integral encounters with their target demographic in order to build consistent relationships, and social sites like Facebook and Twitter is the perfect platform to do just that. The relationship with your audience can be a daily challenge, or a competition for free giveaways. The point is to hold the consumers hand from the point of contact to the point of purchase.
Make these points integral to your digital marketing and you’ll surely have a competitive edge over your competitors. Otherwise, Supercool can put you over the top.
